Grindhouse splits for UK with no US re-release
It appears that the UK release of Grindhouse is now to have the same fate as the rest of the non-US releases, it is now going to be released as two separate films rather than one long double bill.
Previously the release schedule was for a double bill in the UK as well as the US. It seems that with the failure of the film in the US the distributors are going to try and make sure the other worldwide releases crawl something back.
The story from Teletext has a comment from the Roadshow Film Distributors which I think is very disheartening and reactionary news:
"In keeping with the theatrical release plans for all territories outside of the US, Grindhouse will now be released as two separate theatrical features."
After the failure in the US they are obviously panicking and thinking that this is purely down to the fact that the film is so long, after all no film that long has ever been a success (sarcasm!). So since the obvious reason is the double bill, they're going to fix it for the rest of the world and we'll see taking soar. Well for one we will, because they will be two separate releases and therefore two separate tickets to buy.
According to the guys the Weinstein Company tested various ways of making the US release work, and one of these was to show the film in two separate parts and also as one complete film with an intermission. They tried both in various cinemas in the US and results were very disappointing, neither showed an increase in returns.
So it looks likely that the possible re-release in the US is dead. Now the accountants look to the rest of the world.